Midlife Wellness, Reinvention & Vitality for Women

I believe it’s never too late to live an extraordinary life.

Vida Fit Life is a home for women — especially women in midlife, perimenopause, and menopause — who feel something inside them waking up. Women who sense there is more vitality, more truth, more joy available, even if their lives look “fine” on the outside.

A Life of Reinvention at Any Age

I’ve lived many lives in one — across continents, careers, relationships, endings, and beginnings.
Each chapter has taught me that alignment matters more than perfection, and that vitality, courage, and joy are choices we make every day.
Vida Fit Life is not a brand I built.
It’s a life I live.

Meet Marife

I’m Marife (pronounced Mary Fay) — a global wellness leader, entrepreneur, and advocate for conscious living. I began my career in a traditional path, building success in real estate in Canada. But in 2012, I chose a different life — leaving certainty behind to pursue purpose, vitality, and freedom in Europe.

Without guarantees or a clear roadmap, I trusted my intuition. Through the global fitness community, I found belonging, opportunity, and a deeper understanding that wellness is about far more than exercise or nutrition. Over the years, my work has evolved from coaching individuals to shaping wellness at scale.

I bring executive experience leading digital health and fitness content for global platforms, impacting millions of users worldwide. Guided by purpose over title, I consciously chose to move from a C-level position and step into a global in-product content role — expanding my ability to positively impact hundreds of millions of people and help them start and stay well for life. This decision reflects how I lead my life: with intention, courage, and alignment.

Beyond digital wellness, I am the founder of Freshenup Body Shower Wipes — Europe’s first sustainable body shower wipes. Freshenup was born from lived experience and designed for people in motion — travelers, athletes, professionals, and anyone who values dignity, freshness, and self-respect wherever life takes them.
It reflects my belief that wellness should integrate seamlessly into real life, not complicate it.

 
 

A New Chapter for Women in Perimenopause & Menopause

For many women, perimenopause and menopause are not just physical transitions — they are life awakenings.

Hormonal changes often bring fatigue, weight changes, disrupted sleep, mood shifts, anxiety, and a loss of connection to the body. But they also bring clarity. Questions like:

  • Is this really the life I want?

  • Why do I feel disconnected from myself — or my relationship?

  • Is it too late to start over?

My work speaks directly to this moment. Not from theory — but from lived experience.
Midlife isn’t a crisis. It’s clarity.

For Women Who Feel Stuck, Tired, or Unfulfilled

Many women who find VidaFit Life are successful on paper — yet quietly unfulfilled.

Some are navigating menopause and feel betrayed by their bodies.
Some are in long marriages that feel safe, but loveless.
Some have given up on dreams they once held close.
Some feel invisible, exhausted, or disconnected from their own desire.

If this resonates, you are not broken.
You are ready.

Vitality Is Not About Age — It’s About Self-Respect

I don’t believe in anti-aging.
I believe in pro-vitality.

Vitality means:

  • Moving your body in a way that supports hormones and nervous system health

  • Nourishing yourself without restriction or punishment

  • Creating rituals that ground you during hormonal transition

  • Choosing relationships, environments, and habits that feel safe and expansive

Wellness in midlife requires compassion, consistency, and courage — not extremes.

Love, Courage, and the Permission to Begin Again

One of the most common fears women carry into midlife is this:

“Is it too late?”

Too late to fall in love.
Too late to leave.
Too late to start over.
Too late to feel beautiful, desired, and alive again.
I am living proof that it is not.
Courage doesn’t always look dramatic.
Sometimes it looks like honesty.
Sometimes it looks like choosing yourself — quietly, steadily, and without apology.

At the core of everything I share is a simple philosophy:

Progress over perfection.
Vitality over pressure.
Joy over obligation.

I believe sustainable health is built through habits you enjoy — because when movement, nourishment, and self-care feel good, they last. Health is not temporary, and it touches every aspect of life: confidence, relationships, courage, and purpose.

 

    • Executive leadership in global digital wellness platforms

    • Institute for Integrative Nutrition, New York City, Health Coach

    • NASM Certified Personal Trainer

    • CrossFit L1 Coach

    • FMS Level 1 Certified

    • Certified Yoga Therapist

    • Former lululemon Ambassador, Berlin Mitte

My Mission

I empower millions to reclaim their vitality, courage, and joy — because it’s never too late to live an extraordinary life.

If you’re here, something in you is ready.

Ready to feel alive again.
Ready to choose yourself.
Ready to begin.

This is not about becoming someone new.
It’s about remembering who you were before the world asked you to shrink.

 

If You’re Here, This Is Your Invitation

If you’re navigating perimenopause or menopause…
If you feel disconnected from your body or your joy…
If you’re questioning your relationship, your path, or your purpose…
If you’re longing for more life, not just more years…

You are in the right place.

This chapter isn’t an ending.
It’s an awakening.

Welcome to VidaFit Life.